When our snowmen went all charitable

As yesterday progressed, we noticed that not only did our homeless snowfamily attract a constant stream of people stopping to take photos, but many were actually leaving money in Snowdaddy's coffee cup too!

That's when we realised that what started out as a bit of fun could actually be used to get people thinking. We added another sign encouraging passers-by to consider the homeless in London during the cold snap - to whom the snow wouldn't be nearly as much fun as it is to us. The sign featured a url to use to make a donation to Shelter, the homeless charity.

At the end of the day our coffee cup contained almost a tenner in donations too, which we'll be passing on to Shelter.

Sadly our snowfamily had disappeared by the time we came into work this morning. But they certainly brought us a huge amount of joy yesterday + hopefully helped some other Londoners too.

If you would like to donate click here.

London's biggest snowball fight TODAY

..at 6.20pm at Trafalgar Square. Follow @snowballfight on Twitter for updates.

I can hardly contain my excitement, this snow is making me crazy.

The Snowmen of St Johns Square

Finding your way to work through a snowstorm has its rewards - the 4 members of MWorks who made it into the office today have caused a bit of a stir in St John's Square by building a family of homeless snowmen. A whole gallery of photos can be found here.



Tom + Jamie's combined effort.

Tach's snowbaby.

My slightly confused snowteenager.

The whole family.

The making of.


Passers-by + even those in vans + taxis have been stopping to take their pics..and some have even donated money to help the family survive the cold patch!

How young people REALLY think, live + behave

This is a great presentation from Mobile Youth highlighting how so many brands are getting it horribly wrong when trying to communicate with the youth audience.

mobileYouth.org I am...not interested in mobile marketing

View more presentations or upload your own. (tags: cell student)

As I used to say when I was a teen - 'TOLD!'

Stephen Fry talks about the joys of Twitter

This video shows MWorks favourite, Stephen Fry talking about the benefits of Twitter outside BBC TV Centre, presumably before / after he recorded his interview with Jonathan Ross last Thursday.

I've been following him on Twitter (and he follows me back 'cos he's a nice man, you see) + thoroughly enjoy his little anecdotes + twitpics. Some are saying that @stephenfry has single-handedly propelled the micro-blogging platform into the mainstream, which does feel like a slight exaggeration I have to say. But he's certainly inspired several other celebrities to follow suit, with @wossy (Jonathan Ross himself), @schofe (Philip Schofield!) + even @britneyspears signing up to share their every move with the rest of the world. Actually, thinking about it, the latter was more likely to have been inspired by @barackobama than Stephen Fry. But anyway, I also noticed the other day that all of this celebrity 'tweeting' has resulted in someone somewhere creating a special tool that connects celebrity lovers with their idols, but I can't find that right now, I'm sorry.

FYI - Over the last 12 months, usage of Twitter has increased by a whopping 974% + in the moment that I type, Stephen Fry has a total of 63,634 followers. Makes my 92 sound quite pathetic.

@kirstyshields

A Polar Bear on the Thames?!

I saw this as I cycled over Blackfriars Bridge this morning on my way into the office. I haven't found out why it was there yet, but I'm guessing it's something to do with how climate change is melting polar bears' sea ice habitat.

Having woken up late + then getting a puncture, it provided a little excitement in my otherwise farcical morning. Little did I know that 10 minutes later I would drop my phone down a steep slope to crash into pieces at the bottom. Not a great start to the week, but at least my home isn't melting.

Worldwide Inauguration via Twitter

Flowing Data created this fantastic video to demonstrate the level of buzz surrounding Barack Obama's induguration on Twitter in the lead up, during and after the event which took place at midday on Tuesday 20th Jan.


Not only does this show how this historic event captured the attention of the entire world, but it illustrates the dramatic rise in popularity of the micro-blogging tool. Also, Obama's innovative use of social media in his election campaign + the fact that he himself has 144,000 Twitter followers would only have fuelled these conversations online. Good work. Shame he's not even allowed to send emails now he's President. Oops.

Thanks socialmedia.biz for posting this + for the blog title (which I stole from you!)