It’s predicted that 1 in 6 mobile device will be contactless by 2014. With London being the first European city to go contactless in time for the Olympics you might be under the impression that we’re ahead of the game.
Not in the slightest. It’s been around in Japan and Korea for several years now, which probably comes as no surprise. However it’s with the developing nations where huge progress has been made, driven by their poor access to banks.
In Kenya 50% of the population pay for bills, food and even taxis through their mobile phone. While in Ghana, 88% have access to a mobile money service.
So while the developing nations embrace the mobile wallet, we're still partial for the leather variety.
Monday 9 May 2011
Tuesday 3 May 2011
Technology is a young persons game…?
There are 21 million people in the UK who are 50 years and over, yet very few technology related briefs are written for this audience in mind. What do they know about Tweeting, Poking, Posting or Tagging. And as for using their mobiles OMG they have NFC.
Not so. One in four internet users is over 50, 42% access social media sites (which goes up to 50% for women over 55), a third visit websites such as YouTube to watch free content, while 21% of mobile users who access the internet through their phone are over 45 years.
So when a brief comes in identifying the obvious audience of savvy 16-34 year olds, it might be worth a little challenge back to your client….
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