We think so. Groupon fever has hit the UK with the site experiencing a 540% increase in visits since September. Vouchercloud has been downloaded 1.2m times since its launch in Feb 2010. Even House of Fraser and M&S are piloting personalised vouchers sent to your mobile as soon as you’re within spitting distance of their stores.
However the social shopping trend will soon move from discounts into shopping communities. With brands such as Shopwithyourfriends and Plurchase in the US taking online shopping from a personal into a friendship space. Here, Westfield has dabbled with a Tweet Mirror, which lets your friends instantly feedback on how good or grim you look to prompt purchase. It’s only a matter of time until Tesco cotton on and your mum will be critiquing your choice of marg…
A study by a Dutch research agency asserts that young people are consumed by “growing tide of self-satisfaction”. Instant gratification of one’s own needs and a certain apathy towards needs of others are typical of the youngest generation.
Not so fast my Dutch friends. A study conducted over here reveals that our 16-24 year olds are a pretty optimistic and altruistic bunch. Even though they think that the government cuts will hurt their age bracket most are prepared to protect OAPs from spending cuts, favouring cuts to education rather than health. So put that in your pipe and smoke it (in a legal café of course).
