The Mobile Marketing Association (MMA) announced the winners of its Fifth Annual Global Mobile Marketing Awards on 17th November in Los Angeles.
These awards recognise companies and their campaigns across the globe for spearheading the adoption of the mobile channel for marketing purposes. Winners are selected by a commitee of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
And we won!
Who Killed Summer? won Best Mobile Campaign Overall in a three-way tie with TIM Father's Day + UPS Jobs.
It also won the award for Cross-Media Integration Campaign (Europe, Africa + Middle East).
Amazing stuff!
Who Killed Summer? is an online drama that took place across the summer set against the backdrop of the European festival scene + targeted at a young, hyper-connected audience. Sponsored by Vodafone, Who Killed Summer? is a collaboration between MWorks, Hideous Productions and Big Balls Films, with OMD and Cake responsible for the media campaign and project co-ordination respectively.
Showing posts with label social_media. Show all posts
Showing posts with label social_media. Show all posts
Thursday, 19 November 2009
Wednesday, 11 November 2009
Top 10 digital trends for 2010
Shamelessly 'borrowed' from Ruth Mortimer's blog, these top 10 digital trends for 2010 below (created by Drew Neisser from Renegade Marketing) make for an interesting read.
Some are more obvious, others are less-so.
1. Social Media: A Marathon, Not a Sprint
Neisser says that a lot of brands – hoping to become fast friends with their targets – rushed into Facebook and Twitter in the last 24 months without investing sufficient time or resources. In 2010, savvy marketers will increase their commitment to social media by first listening and then offering up a steady stream of engaging content that their fans actually want.
This will be particularly true for B2B brands, only 38% of whom included social media in their 2008 marketing plans (vs. 71% for B2C brands). With one comScore study indicating that brandedsocial media activities can have a multiplier effect on search results, there is a quantifiable rationale for brands to up the social media ante in 2010.
2. Mash-Ups: Taking Inspiration from Biathlons
Neisser predicts that more innovative mash-ups will become standard in 2010. He recalls 2009’s campaign by E.P. Carrillo, a new cigar manufacturer, which created a Twitter and Google Maps mash-up for its “coming soon” site that tracked cigar tweets (http://www.epcarrillo.com/) from around the world. Neisser expects to see more campaigns that glide seamlessly between personal and business, online and offline, mobile and desktop, just like consumers do all the time. Farsighted marketers will bring together formerly disparate elements into a cohesive and self-perpetuating social media experience.
3. App Happy: On Your Mark, Get Set, Go Crazy
Given the success a handful of marketers enjoyed with their “apps” in 2009, Neisser expects a blaze of new entries in 2010. iPhone apps that provide demonstrable utility like Kraft’s iFood Assistant recipe finder, Benjamin Moore’s color matcher and Zipcar’s GPS-based car finder will continue to gain traction. Expect more apps that integrate with other social media like the Gap StyleMixer that allows you to mix and match clothes and share them with friends on Facebook. And don’t forget the non-iPhone universe. The steakhouse Maloney and Porcelli cooked up a humorous and somewhat deviant web-based app at Expense A Steak that extrudes faux expense reports.
4. Measure Up: Track Every Second
With more dollars earmarked for social media, marketers will undoubtedly use new tools to monitor the conversations that are happening with or without them. Neisser claims that Radian6 and Scout Labs emerged in 2009 as two of the leading social media monitoring tools. And while Neisser says these tools are great, each requires a sizeable commitment by the marketer in time of staff. Just ask JetBlue who manages to enhance customer loyalty daily by responding to any and every customer Tweet within minutes, following 117,000 on Twitter, and in the process generating over 1.3 million followers.
5. POV Power: Don’t Just Talk the Talk
Neisser says that while lots of brands raced into social media in 2009, few established true connections with their targets. The reality is that consumers engage with brands that they like on a visceral level and that provide a distinct perspective on the world. Aflac’s Duck quacks up a gaggle of quirky content, including charitable requests that appeal to over 161,000 fans on Facebook and 3,000+ followers onTwitter. Meanwhile, Geico’s Gecko has been left in the social media dust due to its surprisingly dry and unresponsive online voice. Ironically, a brand by definition is a point-of-view that once clearly definedshould guide all communications, social or otherwise.
6. Expose Yourself: Win the Crowd With Honesty
Neisser argues that the emergence of several “tell all” consumer-created sites signals the arrival of a new era of honesty and transparency – especially for brands targeting those under 35. Sites like fmylife.com,textsfromlastnight.com and MyParentsJoinedFacebook.com reflect a generation willing to bare and share all without the least trepidation. Even the emergence of “Untag Mondays” speaks to the socially acceptable norm of posting embarrassing content that one might not want a parent or employer to see. Marketers that share this sense of honesty, that admit mistakes and address shortcomings in real-time willfind a youthful army of comrades willing to do their bidding. As Comcast discovered, this kind of honesty can even transform a PR nightmare into an industry-leading customer service.
7. Hold the Presses: Major Comebacks are Possible
Though a 50% decline in ad pages certifies 2009 as the worst year in its history, don’t write off print as a viable media channel just yet. Neisser claims that more than 80% of US consumers still subscribe to at least one magazine and 83% believe newspapers are still relevant. Experimenting with video in print publications = like Entertainment Weekly is but one of the ways certain magazine segmentswill hold onto their targets and satisfy their advertisers. And while P&G shut down its 72-year-old TV soap opera Guiding Light in 2009, they are cranking up the presses with the custom published glossy, Rouge, which expects to reach a whopping 11 million North American households in 2010.
8. Go to the Video: Separate from the Pack
The emergence of viral video rankings in 2009 reflected the mainstreaming of this approach to audience engagement, claims Neisser. While everyone and their branded brother aspired to cut through with aviral hit, surprisingly few found an audience. In 2010, marketers will undoubtedly crank out more of the same while a savvy few will worry less about mass reach and focus more on grass roots appeal, providing content that their core target really wants. B2B marketers in particular will find that using informative videos that transform the complicated into the comprehensible, like Commoncraft’s Plain English videos, will generate quality leads from grateful prospects.
9. Mobile Media: Catching Up at Last
Despite all the hype by this author and others, less than a third of marketers had a budget for mobile in 2009. In 2010, smart phone penetration should rise to at least 25% (from 17% in Q2 ‘09) making it alot easier to deliver a rich mobile experience worthy of consumer attention. Neisser says that the blending of mobile and social apps like Facebook, Loop’d and Twitter has also created a new openness towards this medium. Given the desirable demographics (18-34, good income) of smartphone owners, at minimum, marketers should give strong consideration to creating a mobile friendly website, thus allowing prospects to engage whenever and wherever they happen to be.
10. Be Positive: Attitude is Everything
Neisser says that while honesty is a worthy friend to marketers, don’t forget that almost no one wants to date a Debbie Downer. A recent poll by Adweek/Harris found “relative little enthusiasm and lots of indifference for ads that refer to the downturn.” Even if the economy is slow to recover in 2010, find the silver lining for your customers and prospects with both words and actions. Like the athletes whose positive outlooks and superior skills propel them to victory, so, too, can marketers find success with an upbeat message and an unimpeachable value proposition.
Some are more obvious, others are less-so.
1. Social Media: A Marathon, Not a Sprint
Neisser says that a lot of brands – hoping to become fast friends with their targets – rushed into Facebook and Twitter in the last 24 months without investing sufficient time or resources. In 2010, savvy marketers will increase their commitment to social media by first listening and then offering up a steady stream of engaging content that their fans actually want.
This will be particularly true for B2B brands, only 38% of whom included social media in their 2008 marketing plans (vs. 71% for B2C brands). With one comScore study indicating that brandedsocial media activities can have a multiplier effect on search results, there is a quantifiable rationale for brands to up the social media ante in 2010.
2. Mash-Ups: Taking Inspiration from Biathlons
Neisser predicts that more innovative mash-ups will become standard in 2010. He recalls 2009’s campaign by E.P. Carrillo, a new cigar manufacturer, which created a Twitter and Google Maps mash-up for its “coming soon” site that tracked cigar tweets (http://www.epcarrillo.com/) from around the world. Neisser expects to see more campaigns that glide seamlessly between personal and business, online and offline, mobile and desktop, just like consumers do all the time. Farsighted marketers will bring together formerly disparate elements into a cohesive and self-perpetuating social media experience.
3. App Happy: On Your Mark, Get Set, Go Crazy
Given the success a handful of marketers enjoyed with their “apps” in 2009, Neisser expects a blaze of new entries in 2010. iPhone apps that provide demonstrable utility like Kraft’s iFood Assistant recipe finder, Benjamin Moore’s color matcher and Zipcar’s GPS-based car finder will continue to gain traction. Expect more apps that integrate with other social media like the Gap StyleMixer that allows you to mix and match clothes and share them with friends on Facebook. And don’t forget the non-iPhone universe. The steakhouse Maloney and Porcelli cooked up a humorous and somewhat deviant web-based app at Expense A Steak that extrudes faux expense reports.
4. Measure Up: Track Every Second
With more dollars earmarked for social media, marketers will undoubtedly use new tools to monitor the conversations that are happening with or without them. Neisser claims that Radian6 and Scout Labs emerged in 2009 as two of the leading social media monitoring tools. And while Neisser says these tools are great, each requires a sizeable commitment by the marketer in time of staff. Just ask JetBlue who manages to enhance customer loyalty daily by responding to any and every customer Tweet within minutes, following 117,000 on Twitter, and in the process generating over 1.3 million followers.
5. POV Power: Don’t Just Talk the Talk
Neisser says that while lots of brands raced into social media in 2009, few established true connections with their targets. The reality is that consumers engage with brands that they like on a visceral level and that provide a distinct perspective on the world. Aflac’s Duck quacks up a gaggle of quirky content, including charitable requests that appeal to over 161,000 fans on Facebook and 3,000+ followers onTwitter. Meanwhile, Geico’s Gecko has been left in the social media dust due to its surprisingly dry and unresponsive online voice. Ironically, a brand by definition is a point-of-view that once clearly definedshould guide all communications, social or otherwise.
6. Expose Yourself: Win the Crowd With Honesty
Neisser argues that the emergence of several “tell all” consumer-created sites signals the arrival of a new era of honesty and transparency – especially for brands targeting those under 35. Sites like fmylife.com,textsfromlastnight.com and MyParentsJoinedFacebook.com reflect a generation willing to bare and share all without the least trepidation. Even the emergence of “Untag Mondays” speaks to the socially acceptable norm of posting embarrassing content that one might not want a parent or employer to see. Marketers that share this sense of honesty, that admit mistakes and address shortcomings in real-time willfind a youthful army of comrades willing to do their bidding. As Comcast discovered, this kind of honesty can even transform a PR nightmare into an industry-leading customer service.
7. Hold the Presses: Major Comebacks are Possible
Though a 50% decline in ad pages certifies 2009 as the worst year in its history, don’t write off print as a viable media channel just yet. Neisser claims that more than 80% of US consumers still subscribe to at least one magazine and 83% believe newspapers are still relevant. Experimenting with video in print publications = like Entertainment Weekly is but one of the ways certain magazine segmentswill hold onto their targets and satisfy their advertisers. And while P&G shut down its 72-year-old TV soap opera Guiding Light in 2009, they are cranking up the presses with the custom published glossy, Rouge, which expects to reach a whopping 11 million North American households in 2010.
8. Go to the Video: Separate from the Pack
The emergence of viral video rankings in 2009 reflected the mainstreaming of this approach to audience engagement, claims Neisser. While everyone and their branded brother aspired to cut through with aviral hit, surprisingly few found an audience. In 2010, marketers will undoubtedly crank out more of the same while a savvy few will worry less about mass reach and focus more on grass roots appeal, providing content that their core target really wants. B2B marketers in particular will find that using informative videos that transform the complicated into the comprehensible, like Commoncraft’s Plain English videos, will generate quality leads from grateful prospects.
9. Mobile Media: Catching Up at Last
Despite all the hype by this author and others, less than a third of marketers had a budget for mobile in 2009. In 2010, smart phone penetration should rise to at least 25% (from 17% in Q2 ‘09) making it alot easier to deliver a rich mobile experience worthy of consumer attention. Neisser says that the blending of mobile and social apps like Facebook, Loop’d and Twitter has also created a new openness towards this medium. Given the desirable demographics (18-34, good income) of smartphone owners, at minimum, marketers should give strong consideration to creating a mobile friendly website, thus allowing prospects to engage whenever and wherever they happen to be.
10. Be Positive: Attitude is Everything
Neisser says that while honesty is a worthy friend to marketers, don’t forget that almost no one wants to date a Debbie Downer. A recent poll by Adweek/Harris found “relative little enthusiasm and lots of indifference for ads that refer to the downturn.” Even if the economy is slow to recover in 2010, find the silver lining for your customers and prospects with both words and actions. Like the athletes whose positive outlooks and superior skills propel them to victory, so, too, can marketers find success with an upbeat message and an unimpeachable value proposition.
Monday, 26 October 2009
86% of brands plan to engage with original content
Good news!
An article over at at e-marketer shares the results of a survey undertaken by King Fish Media which reports that 86% brands are planning on creating original content with which to engage their audience, with 74% believing it to be more effective at generating ROI than traditional advertising.
In addition to this, brands now believe the best ways to communicate with prospective leads + customers are their corporate website (75%), social media (73%), custom content + media (70%) + face-to-face events (69%).
An article over at at e-marketer shares the results of a survey undertaken by King Fish Media which reports that 86% brands are planning on creating original content with which to engage their audience, with 74% believing it to be more effective at generating ROI than traditional advertising.
In addition to this, brands now believe the best ways to communicate with prospective leads + customers are their corporate website (75%), social media (73%), custom content + media (70%) + face-to-face events (69%).And in line with this, e-marketer + almost everything else I've read today seems to talking about the importance of measuring the ROI of social media. And not just the non-financial intangiable return, or even against digital sales; but most importantly how we can measure its impact on offline sales.
Olivier Blanchard talks about this at length over here. And Coca-Cola's Carol Kruse shares a little about their aggressive digital plans for the future + how they plan to measure its affect on sales over here.
Wednesday, 5 August 2009
An interview with our Tom about Who Killed Summer?
Brand-e.biz interviewed MWorks MD, Tom Thirlwall about our current online drama, Who Killed Summer? You can see the whole thing over here.
And you can watch Who Killed Summer? over here. Is good!
And you can watch Who Killed Summer? over here. Is good!
Friday, 17 July 2009
Who Killed Summer? LIVE! LIVE! LIVE!
After a mere 2 years in development (!), Who Killed Summer? is finally live!
Visit the site, watch the first episode, tell us what you think? We're desperate to know.
Visit the site, watch the first episode, tell us what you think? We're desperate to know.
Wednesday, 15 July 2009
Who Killed Summer? launches tomorrow
Finally! Our 'baby' is fully formed + ready to meet the rest of the world. It's been a long time in the making, but after 2 years (!) of hard work, countless documents, some laughs, many tears and medium-sized palpitations, Who Killed Summer? is to launch tomorrow.
Who Killed Summer? is a collaboration between MWorks / EI, Hideous Productions + Big Balls Films (the guys behind Kate Modern + Nokia's Somebody Else's Phone) + sponsored by Vodafone. The depth + breadth of this combined expertise has delivered an online drama that demonstrates TV-quality production values, (properly) exploits the potential of social media to engage its audience, and allows people to watch it in (almost) real time, for the first time.
So what is it?
At 8pm on Thursday you'll meet 6 young, hot music lovers from across Europe brought together by Vodafone for the summer of their lives. They'll hit the hottest gigs, the best festivals and the wildest parties, capturing content on their mobiles, while a film crew records every intimate moment in high definition.
..it should make for the most amazing summer ever, but will it?
Friday, 17 April 2009
We like..Smirnoff Original Nights
Smirnoff's Original Nights is a series of alternative events in London, involving (among other things) a bit of dressing up, plenty of dancing + a lot of drinking. Which is why it's got my attention! Smirnoff invited London's Promoters to apply for a £10k bursary to host one of four nights in London as part of their Smirnoff Night Vision initiative. They then asked London nightlife experts; Shaun Roberts (Promotions Manager of Fabric), Simone Baird (Social Club Editor at Time Out magazine) and Crispin Dior (Promoter behind Field Day, Adventures in the Beetroot Field) to hand-pick who they considered to be the most exciting and forward-thinking promoters from those who applied.
The chosen four were then given the cash to create an event from scratch on behalf of Smirnoff. And they really do all sound incredibly innovative, unique + exciting.
Normal people like us can win tickets to whichever event takes our fancy by posting a comment on the discussion board for that chosen event. And it looks like it's going down really well with nearly 50k fans on the FB page + big numbers begging for tickets on the discussion boards. Pretty please, Gods of Fun, can I win tickets to the Hothouse Revue event, I've been practising my Lindy-hop like a good girl + everything:
People Are Germs
Bash Studios – Saturday 18th April
Juliette Hughes and Claire Bartolomeo - better known as People are Germs - are hosting a special, one-off party that dreams are made of.
A rollerdisco like no other, party-goers will be able to skate to their hearts’ content whilst enjoying cutting edge live acts Primary1 and Magistrates and DJs The Glimmers, Hot Chip, Foals and Nadia Kasabia.
Taking place in an East London warehouse space, the night will boast flashing disco lights, party-loving people with colours and scenery to make your eyes fizz.
DJ Flicks
The Curzon, Soho – Friday 24th April
The brains behind disco hub DJ History.com present DJ Flicks; a movie and a party rolled into one. Known as much for their web blogging and record digging exploits as their legendary Lowlife parties, Frank Broughton and Bill Brewster will be transforming The Curzon, Soho into disco decadence.
Showing new, rare and unseen films recounting the disco genre in all its guises, the night will morph into a unique club night, connecting one of history’s pioneering DJs to the exciting scenes they inspired. DJ Kenny Carpenter, a one-time resident jock from the much-lauded Studio 54, and modern day instigators Disco Bloodbath will be taking to the decks. With electro don Arthur Baker as host for the evening, films being screened will include ‘The Godfather of Disco’, ‘Pioneers’ and ‘Disco Godfather’.
Hothouse Revue
No. 5 Cavendish Square – Wednesday 29th April
UK festival producers and promoters Ben DeVere and Michael O' Shea are forming The Hothouse Revue, a 1920s night quite possibly bringing more elegance and decadence than the capital has witnessed for 80 years.
Inspired by the heyday of Berlin's Kit Kat club and Harlem's Savoy Ballroom, expect a brazen blur of burlesque, cabaret, swing-jive and lindy-hop, private lamp-lit tables, fine-food, intimate service, race rhythm, gypsy jazz, and all-round sass as Ben and Mike take over the grand No. 5 Cavendish Square venue. With no detail overlooked, it's the faded glamour of the pre-war roar spruced to a high sheen; so don't forget to dress up before you get down.
3D Disco… In The Round
Date and venue TBC shortly
The final promoters in the series are from NOVAK Collective, Adam Finley, Elliot Thompson, Andrew Nixon and Keith Daniels, the dynamic team behind the popular AV party 3D DISCO™. Not ones to rest on their laurels, they will be taking the 3D Disco concept they pioneered to a whole new level with 3D DISCO™ In The Round transposing the eye-popping, high-definition club visuals into a completely immersive environment.
The show will be hosted in an IGLOO tent which, as the name suggests, provides Novak with the 360° projection space they will require.
For your chance to win tickets, check out the Smirnoff Original Nights discussion posts http://www.facebook.com/home.php#/smirnofforiginalnights?v=app_2373072738&viewas=741085245
Wednesday, 11 March 2009
MWorks on blogging in .net this month
A slightly embarrassing large picture of my head, but what can you do?
This is an article I wrote for this month's .net magazine which talks about using bloggers to drive word of mouth for brands, following a campaign we ran that did just that for our client, Creative + Cultural Skills to launch their new site Creative Choices last year.
Visit the 'work' section at our site for more information on the Creative Choices blogger advocacy campaign.
This is an article I wrote for this month's .net magazine which talks about using bloggers to drive word of mouth for brands, following a campaign we ran that did just that for our client, Creative + Cultural Skills to launch their new site Creative Choices last year.
Visit the 'work' section at our site for more information on the Creative Choices blogger advocacy campaign.
Monday, 23 February 2009
Bebo's got a friend feed
Bebo is introducing what it calls a 'lifestream platform' which, like Friendfeed, aggregates users' various social networking updates in that one place. So while at Bebo, users will be able to see what their friends are doing + saying on Flickr, Facebook, Myspace, Delicious etc. And it seems you don't even need to be registered with Bebo to benefit from it.
It's a clever but obvious move to increase dwell time at the site + is surely the way all the social networks will end up going.
It's a clever but obvious move to increase dwell time at the site + is surely the way all the social networks will end up going.Full report from the Guardian here.
Wednesday, 18 February 2009
Now that's what we're talkin' about
Here's a great example of how social media can be used to influence opinion.
Blogger + Chef, Niall Harbison made a throw-away comment about Seesmic in a post. The magic of google alerts meant it was then picked up by Loic de Meur who runs Seesmic. He left a comment on Niall's post complimenting him on his work, pointing out that Seesmic is approaching 1 million videos + asks 'I wonder why you have to be so aggressive?' then signs off by wishing him success in the future. How nice! How can anyone, having received such a lovely comment from the very guy that runs Seesmic, not investigate further to prove themselves wrong? Niall finds that Seesmic has vastly improved since he last visited + even goes so far as to film a post in which he positively advocates the site + Loic's approach at challenging his view. Seesmic was now approaching 1,000,001 videos + everybody lived happily ever after.
Blogger + Chef, Niall Harbison made a throw-away comment about Seesmic in a post. The magic of google alerts meant it was then picked up by Loic de Meur who runs Seesmic. He left a comment on Niall's post complimenting him on his work, pointing out that Seesmic is approaching 1 million videos + asks 'I wonder why you have to be so aggressive?' then signs off by wishing him success in the future. How nice! How can anyone, having received such a lovely comment from the very guy that runs Seesmic, not investigate further to prove themselves wrong? Niall finds that Seesmic has vastly improved since he last visited + even goes so far as to film a post in which he positively advocates the site + Loic's approach at challenging his view. Seesmic was now approaching 1,000,001 videos + everybody lived happily ever after.
Thursday, 12 February 2009
That TMobile ad
I can't work out how I feel about the TMobile flash-mob / ad / act of genuine kindness (ahem)- whatever you wanna call it. So I wrote about it over here.
Tuesday, 27 January 2009
How young people REALLY think, live + behave
This is a great presentation from Mobile Youth highlighting how so many brands are getting it horribly wrong when trying to communicate with the youth audience.
As I used to say when I was a teen - 'TOLD!'
As I used to say when I was a teen - 'TOLD!'
Monday, 26 January 2009
Stephen Fry talks about the joys of Twitter
This video shows MWorks favourite, Stephen Fry talking about the benefits of Twitter outside BBC TV Centre, presumably before / after he recorded his interview with Jonathan Ross last Thursday.I've been following him on Twitter (and he follows me back 'cos he's a nice man, you see) + thoroughly enjoy his little anecdotes + twitpics. Some are saying that @stephenfry has single-handedly propelled the micro-blogging platform into the mainstream, which does feel like a slight exaggeration I have to say. But he's certainly inspired several other celebrities to follow suit, with @wossy (Jonathan Ross himself), @schofe (Philip Schofield!) + even @britneyspears signing up to share their every move with the rest of the world. Actually, thinking about it, the latter was more likely to have been inspired by @barackobama than Stephen Fry. But anyway, I also noticed the other day that all of this celebrity 'tweeting' has resulted in someone somewhere creating a special tool that connects celebrity lovers with their idols, but I can't find that right now, I'm sorry.
FYI - Over the last 12 months, usage of Twitter has increased by a whopping 974% + in the moment that I type, Stephen Fry has a total of 63,634 followers. Makes my 92 sound quite pathetic.
@kirstyshields
Friday, 23 January 2009
Worldwide Inauguration via Twitter
Flowing Data created this fantastic video to demonstrate the level of buzz surrounding Barack Obama's induguration on Twitter in the lead up, during and after the event which took place at midday on Tuesday 20th Jan.
Not only does this show how this historic event captured the attention of the entire world, but it illustrates the dramatic rise in popularity of the micro-blogging tool. Also, Obama's innovative use of social media in his election campaign + the fact that he himself has 144,000 Twitter followers would only have fuelled these conversations online. Good work. Shame he's not even allowed to send emails now he's President. Oops.
Thanks socialmedia.biz for posting this + for the blog title (which I stole from you!)
Not only does this show how this historic event captured the attention of the entire world, but it illustrates the dramatic rise in popularity of the micro-blogging tool. Also, Obama's innovative use of social media in his election campaign + the fact that he himself has 144,000 Twitter followers would only have fuelled these conversations online. Good work. Shame he's not even allowed to send emails now he's President. Oops.
Thanks socialmedia.biz for posting this + for the blog title (which I stole from you!)
Monday, 19 January 2009
Twitter Power 150
Based on Todd Andrlik's Power 150 Ranking which featured the top English-language media and marketing blogs in the world, Armando Alves has had a go at creating the Twitter Power 150. How very topical and very handy.
Here's the top 10. See the full list here.
5. Groundswell @charleneli 229.72
6. BlogWrite for CEOs @debbieweil 217.25
7. Micro Persuasion @steverubel 215.08
8. Strategic PR @prblog 215.06
Tuesday, 13 January 2009
Panasonic creates CES buzz using influencial bloggers
Panasonic recruited a team of influencial tech bloggers to help create buzz online around the products they showcased at this year's CES.
It's great to see that brands are starting to understand that to encourage conversations online around their brand and products, they need to work with those with the most influence and reach. And it seems like brands are feeling more comfortable about relinquishing a certain amount of control too, which is absolutely essential since it's not about 'controlling' conversations online, but kicking them off, fuelling them, listening and contributing. This is something that brands simply MUST get their heads around, because conversations about them are happening online with or without them - this is explained very well here.
For Panasonic this approach resulted in a strong presence across Twitter, various highly regarded tech blogs, forums and other social media environments across this period.
See the 'work' section of the MWorks site to see an example of a similar campaign we ran for Creative and Cultural Skills last year.
It's great to see that brands are starting to understand that to encourage conversations online around their brand and products, they need to work with those with the most influence and reach. And it seems like brands are feeling more comfortable about relinquishing a certain amount of control too, which is absolutely essential since it's not about 'controlling' conversations online, but kicking them off, fuelling them, listening and contributing. This is something that brands simply MUST get their heads around, because conversations about them are happening online with or without them - this is explained very well here.
For Panasonic this approach resulted in a strong presence across Twitter, various highly regarded tech blogs, forums and other social media environments across this period.
See the 'work' section of the MWorks site to see an example of a similar campaign we ran for Creative and Cultural Skills last year.
The Guardian's Digital Content Blog Newsbucket
Some nice links - shamelessly stolen from guardian.co.uk
• Fake Steve Jobs unloads on real Steve Jobs >> Valleywag
• Social networking still top growth area in online marketing >> Mashable
• Five things Google could do for newspapers >> Wired
• iTunes Plus: Everything you need to know >> CNET
• The (almost) ABC of CES 2009 >> CNET
• The drawbacks of new technology >> BBC
• The BBC should make more effort to engage with Wikipedia >> BBC Common Platform
• Why the internet weakens the authority of the press >> PressThink
• Kara Swisher gets video scoop with Yahoo >> Beet.TV
• CES: Gambling on the gadgets of the future >> Guardian
• How long can Apple stay fresh once it loses its core? >> Guardian
• Video: CES 2009 - Mind Flex >> Guardian
• Video: CES 2009 - Game on! >> Guardian
• Video: CES 2009 - Leaving Las Vegas >> Guardian
• Celebrities on Twitter - plus a few MPs and porn stars >> Guardian
• Peter Mandelson ushers in a virtual New Labour revolution >> Guardian
• Microsoft betting big on 'Touch' >> WSJ
• Look out, Microsoft Surface - the iTable might just trump you >> CrunchGear
• Britney Spears is hiring an online media manager >> TechCrunch
• Warner Music adding social networking to websites >> Reuters
• Fake Steve Jobs unloads on real Steve Jobs >> Valleywag
• Social networking still top growth area in online marketing >> Mashable
• Five things Google could do for newspapers >> Wired
• iTunes Plus: Everything you need to know >> CNET
• The (almost) ABC of CES 2009 >> CNET
• The drawbacks of new technology >> BBC
• The BBC should make more effort to engage with Wikipedia >> BBC Common Platform
• Why the internet weakens the authority of the press >> PressThink
• Kara Swisher gets video scoop with Yahoo >> Beet.TV
• CES: Gambling on the gadgets of the future >> Guardian
• How long can Apple stay fresh once it loses its core? >> Guardian
• Video: CES 2009 - Mind Flex >> Guardian
• Video: CES 2009 - Game on! >> Guardian
• Video: CES 2009 - Leaving Las Vegas >> Guardian
• Celebrities on Twitter - plus a few MPs and porn stars >> Guardian
• Peter Mandelson ushers in a virtual New Labour revolution >> Guardian
• Microsoft betting big on 'Touch' >> WSJ
• Look out, Microsoft Surface - the iTable might just trump you >> CrunchGear
• Britney Spears is hiring an online media manager >> TechCrunch
• Warner Music adding social networking to websites >> Reuters
Monday, 17 November 2008
We're watching..
Vodafone Live Guy.I like this. Vodafone has sent 'Live Guy' on a tour of the UK - stopping in a number of cities to give away a Netbook (with built-in mobile broadband) to the first person to find him in each location.
From today he'll be leaving clues as to his whereabouts within his various online environments including his Twitter feed, Facebook, YouTube + Google Picasa. His updates also feed into his blog housed at the campaign microsite, with highlights shown on the homepage.
The campaign is pushing Vodafone's mobile broadband product. And with mobile internet EVERYWHERE right now I like that it creatively demonstrates the benefits in an exciting + innovative way, interacting with people online as well as in the real world.
I WILL find him when he comes to London on the 28th..
Faris at Interesting on MASH-UPS
I'm fast becoming a HUGE Faris fan. At the risk of simplifying the content of this great presentation, Faris talks about mash-ups (the subject du jour in the MWorks office) + how everything is actually a mash-up, including our very selves. There's certainly loads in here for us to steal + combine with the other stuff we steal to create presentations to show our clients to explain why they should let us combine stolen things on their behalf.
This link takes you to a page which is effectively a mash-up of a video of Faris presenting at Interesting NY, with the presentation itself. Haha.
Thanks Faris.
Monday, 27 October 2008
President Obama: got the www factor
Come Nov 4th the world will toast the appointment of Barack Obama as the new president of the USA. his victory will come not just as a result of his vision for change, youth, vigour, everyman appeal, love of plumbers and bob the builder catchphrase but because of his highly sophisticated and widespread online, mobile and social media campaign. there's a lesson here for dave & gord for sure...but also for anyone who wants to reach, engage and convince an audience online.Understandably all roads lead to and from the obama website which is returned confidently on any search, swiftly followed by youtube, wikipedia, myspace, flickr and facebook ....so the lad certainly knows his way round SEO & social media although his $600m campaign budget probably helped nudge him up the google rankings he still managed to find time to tell me where the nearest polling station is and start a food fight.
Much to the delight of his fans he also manages his blog and microblog on twitter as well as all his pictures, videos and speeches which are streamed, linked or podcasted all over the world wide park.
Clearly the guy's a net generation dream...added to this is a plethora of apps and gizmos to download or just muck around with...lunchtime highlights include tax calculator, 'my obama' online tool box but best of all is obama mobile which has no less than 20 ringtones (all dreadful) an iphone app and downloadable album....In the face of all this new fangled interwebbing does the mccain campaign featuring my daddy books and commemorative plates really cut the mustard?
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