There are 21 million people in the UK who are 50 years and over, yet very few technology related briefs are written for this audience in mind. What do they know about Tweeting, Poking, Posting or Tagging. And as for using their mobiles OMG they have NFC.
Not so. One in four internet users is over 50, 42% access social media sites (which goes up to 50% for women over 55), a third visit websites such as YouTube to watch free content, while 21% of mobile users who access the internet through their phone are over 45 years.
So when a brief comes in identifying the obvious audience of savvy 16-34 year olds, it might be worth a little challenge back to your client….
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