It’s predicted that 1 in 6 mobile device will be contactless by 2014. With London being the first European city to go contactless in time for the Olympics you might be under the impression that we’re ahead of the game.
Not in the slightest. It’s been around in Japan and Korea for several years now, which probably comes as no surprise. However it’s with the developing nations where huge progress has been made, driven by their poor access to banks.
In Kenya 50% of the population pay for bills, food and even taxis through their mobile phone. While in Ghana, 88% have access to a mobile money service.
So while the developing nations embrace the mobile wallet, we're still partial for the leather variety.
Monday, 9 May 2011
Tuesday, 3 May 2011
Technology is a young persons game…?
There are 21 million people in the UK who are 50 years and over, yet very few technology related briefs are written for this audience in mind. What do they know about Tweeting, Poking, Posting or Tagging. And as for using their mobiles OMG they have NFC.
Not so. One in four internet users is over 50, 42% access social media sites (which goes up to 50% for women over 55), a third visit websites such as YouTube to watch free content, while 21% of mobile users who access the internet through their phone are over 45 years.
So when a brief comes in identifying the obvious audience of savvy 16-34 year olds, it might be worth a little challenge back to your client….
Thursday, 28 April 2011
Nice one Em
After more than four months of dedicated training, Mworks very own Emma Compton [right] crossed the line hand-in-hand with sister Rachel to finish her first London Marathon in a hugely impressive 3 hours 59 minutes. They raised a massive £3500 for the charity Shelter and as she crossed the line wearing Adidas running shoes she got an extra £40 towards her chosen charity - part of a nice little offer mworks did for Adidas for every charity runner.
Is social shopping the next big trend?
We think so. Groupon fever has hit the UK with the site experiencing a 540% increase in visits since September. Vouchercloud has been downloaded 1.2m times since its launch in Feb 2010. Even House of Fraser and M&S are piloting personalised vouchers sent to your mobile as soon as you’re within spitting distance of their stores.
However the social shopping trend will soon move from discounts into shopping communities. With brands such as Shopwithyourfriends and Plurchase in the US taking online shopping from a personal into a friendship space. Here, Westfield has dabbled with a Tweet Mirror, which lets your friends instantly feedback on how good or grim you look to prompt purchase. It’s only a matter of time until Tesco cotton on and your mum will be critiquing your choice of marg…
Young people are an egotistical bunch…
A study by a Dutch research agency asserts that young people are consumed by “growing tide of self-satisfaction”. Instant gratification of one’s own needs and a certain apathy towards needs of others are typical of the youngest generation.
Not so fast my Dutch friends. A study conducted over here reveals that our 16-24 year olds are a pretty optimistic and altruistic bunch. Even though they think that the government cuts will hurt their age bracket most are prepared to protect OAPs from spending cuts, favouring cuts to education rather than health. So put that in your pipe and smoke it (in a legal café of course).
Thursday, 1 July 2010
MWorks air their views on ‘agency issues’ in Marketing Week magazine
MWorks were recently approached to write a column for the MCCA in their regular Marketing Week spot Agency Issues.
Our CSD Lucy Hamer-Hodges delivered her take on excellence in client servicing and how ‘integrity is key’. This was only mildly overshadowed by the fact that the crop of her photo made her look naked. The irony was not lost on us...
Our CSD Lucy Hamer-Hodges delivered her take on excellence in client servicing and how ‘integrity is key’. This was only mildly overshadowed by the fact that the crop of her photo made her look naked. The irony was not lost on us...
MWorks wins ISP Gold
We recently took home (well, to the office – like most agencies it sometimes feels like we live there!) a Gold award for Best Art Direction from the Institute of Sales Promotion (ISP) Awards held here in London.
The work in question was a simple yet spot-on execution for Samsung’s Genio White handset in the O2 channel, which created great cut-through in a cluttered high street at Halloween.
You could say we’re so happy it scares us... But seriously, the team are all very proud of the campaign and a Gold ISP is an amazing result. Big pats on the back all round at MWorks HQ!
The work in question was a simple yet spot-on execution for Samsung’s Genio White handset in the O2 channel, which created great cut-through in a cluttered high street at Halloween.
You could say we’re so happy it scares us... But seriously, the team are all very proud of the campaign and a Gold ISP is an amazing result. Big pats on the back all round at MWorks HQ!
Samsung Monte & Iron Man 2
Whilst the volcanic ash cloud somewhat overshadowed the world premiere, nothing got in the way of the promotional tie-up between Samsung Monte and Iron Man 2, which MWorks recently brokered and managed.
The activity consisted of ATL, online, in-store, experiential, sales channel incentives and more.
O2 employees were treated to exclusive preview screenings of the movie, and bank holiday shoppers got to meet and greet Iron Man himself.
We’re constantly pursuing and managing content and brand partnerships for our clients. So if you’re a client looking for an effective partnership marketing solution, or a brand with something to offer, why not drop an email to Russell, our acting Client Services Director at russell.perry@mworkslondon.co.uk
The activity consisted of ATL, online, in-store, experiential, sales channel incentives and more.
O2 employees were treated to exclusive preview screenings of the movie, and bank holiday shoppers got to meet and greet Iron Man himself.
We’re constantly pursuing and managing content and brand partnerships for our clients. So if you’re a client looking for an effective partnership marketing solution, or a brand with something to offer, why not drop an email to Russell, our acting Client Services Director at russell.perry@mworkslondon.co.uk
Who Killed Summer nominated for BAFTA
Our beloved online drama/social media project from 2009 Who Killed Summer? was nominated for a 2010 British Academy of Film and Television Arts award.
The Vodafone-sponsored campaign was nominated for Interactive Creative Contribution but sadly, despite WKS having been an exceptionally ground-breaking project, we were pipped to the post by BBC series Embarrassing Bodies.
The Vodafone-sponsored campaign was nominated for Interactive Creative Contribution but sadly, despite WKS having been an exceptionally ground-breaking project, we were pipped to the post by BBC series Embarrassing Bodies.
Our clients are a satisfied lot
We recently conducted a client satisfaction survey to see how we we’re doing in the eyes of our clients. Not too shabby by all accounts, with all respondents agreeing we deliver creative ideas that push the boundaries and that they wouldn’t hesitate to recommend MWorks to a colleague. Not ones to rest on our laurels, there is still always room for improvement but it’s certainly put a little spring in our step to think we must be doing something right.
Thursday, 19 November 2009
Double MMA award win for Who Killed Summer?
The Mobile Marketing Association (MMA) announced the winners of its Fifth Annual Global Mobile Marketing Awards on 17th November in Los Angeles.
These awards recognise companies and their campaigns across the globe for spearheading the adoption of the mobile channel for marketing purposes. Winners are selected by a commitee of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
And we won!
Who Killed Summer? won Best Mobile Campaign Overall in a three-way tie with TIM Father's Day + UPS Jobs.
It also won the award for Cross-Media Integration Campaign (Europe, Africa + Middle East).
Amazing stuff!
Who Killed Summer? is an online drama that took place across the summer set against the backdrop of the European festival scene + targeted at a young, hyper-connected audience. Sponsored by Vodafone, Who Killed Summer? is a collaboration between MWorks, Hideous Productions and Big Balls Films, with OMD and Cake responsible for the media campaign and project co-ordination respectively.
These awards recognise companies and their campaigns across the globe for spearheading the adoption of the mobile channel for marketing purposes. Winners are selected by a commitee of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
And we won!
Who Killed Summer? won Best Mobile Campaign Overall in a three-way tie with TIM Father's Day + UPS Jobs.
It also won the award for Cross-Media Integration Campaign (Europe, Africa + Middle East).
Amazing stuff!
Who Killed Summer? is an online drama that took place across the summer set against the backdrop of the European festival scene + targeted at a young, hyper-connected audience. Sponsored by Vodafone, Who Killed Summer? is a collaboration between MWorks, Hideous Productions and Big Balls Films, with OMD and Cake responsible for the media campaign and project co-ordination respectively.
Wednesday, 11 November 2009
Top 10 digital trends for 2010
Shamelessly 'borrowed' from Ruth Mortimer's blog, these top 10 digital trends for 2010 below (created by Drew Neisser from Renegade Marketing) make for an interesting read.
Some are more obvious, others are less-so.
1. Social Media: A Marathon, Not a Sprint
Neisser says that a lot of brands – hoping to become fast friends with their targets – rushed into Facebook and Twitter in the last 24 months without investing sufficient time or resources. In 2010, savvy marketers will increase their commitment to social media by first listening and then offering up a steady stream of engaging content that their fans actually want.
This will be particularly true for B2B brands, only 38% of whom included social media in their 2008 marketing plans (vs. 71% for B2C brands). With one comScore study indicating that brandedsocial media activities can have a multiplier effect on search results, there is a quantifiable rationale for brands to up the social media ante in 2010.
2. Mash-Ups: Taking Inspiration from Biathlons
Neisser predicts that more innovative mash-ups will become standard in 2010. He recalls 2009’s campaign by E.P. Carrillo, a new cigar manufacturer, which created a Twitter and Google Maps mash-up for its “coming soon” site that tracked cigar tweets (http://www.epcarrillo.com/) from around the world. Neisser expects to see more campaigns that glide seamlessly between personal and business, online and offline, mobile and desktop, just like consumers do all the time. Farsighted marketers will bring together formerly disparate elements into a cohesive and self-perpetuating social media experience.
3. App Happy: On Your Mark, Get Set, Go Crazy
Given the success a handful of marketers enjoyed with their “apps” in 2009, Neisser expects a blaze of new entries in 2010. iPhone apps that provide demonstrable utility like Kraft’s iFood Assistant recipe finder, Benjamin Moore’s color matcher and Zipcar’s GPS-based car finder will continue to gain traction. Expect more apps that integrate with other social media like the Gap StyleMixer that allows you to mix and match clothes and share them with friends on Facebook. And don’t forget the non-iPhone universe. The steakhouse Maloney and Porcelli cooked up a humorous and somewhat deviant web-based app at Expense A Steak that extrudes faux expense reports.
4. Measure Up: Track Every Second
With more dollars earmarked for social media, marketers will undoubtedly use new tools to monitor the conversations that are happening with or without them. Neisser claims that Radian6 and Scout Labs emerged in 2009 as two of the leading social media monitoring tools. And while Neisser says these tools are great, each requires a sizeable commitment by the marketer in time of staff. Just ask JetBlue who manages to enhance customer loyalty daily by responding to any and every customer Tweet within minutes, following 117,000 on Twitter, and in the process generating over 1.3 million followers.
5. POV Power: Don’t Just Talk the Talk
Neisser says that while lots of brands raced into social media in 2009, few established true connections with their targets. The reality is that consumers engage with brands that they like on a visceral level and that provide a distinct perspective on the world. Aflac’s Duck quacks up a gaggle of quirky content, including charitable requests that appeal to over 161,000 fans on Facebook and 3,000+ followers onTwitter. Meanwhile, Geico’s Gecko has been left in the social media dust due to its surprisingly dry and unresponsive online voice. Ironically, a brand by definition is a point-of-view that once clearly definedshould guide all communications, social or otherwise.
6. Expose Yourself: Win the Crowd With Honesty
Neisser argues that the emergence of several “tell all” consumer-created sites signals the arrival of a new era of honesty and transparency – especially for brands targeting those under 35. Sites like fmylife.com,textsfromlastnight.com and MyParentsJoinedFacebook.com reflect a generation willing to bare and share all without the least trepidation. Even the emergence of “Untag Mondays” speaks to the socially acceptable norm of posting embarrassing content that one might not want a parent or employer to see. Marketers that share this sense of honesty, that admit mistakes and address shortcomings in real-time willfind a youthful army of comrades willing to do their bidding. As Comcast discovered, this kind of honesty can even transform a PR nightmare into an industry-leading customer service.
7. Hold the Presses: Major Comebacks are Possible
Though a 50% decline in ad pages certifies 2009 as the worst year in its history, don’t write off print as a viable media channel just yet. Neisser claims that more than 80% of US consumers still subscribe to at least one magazine and 83% believe newspapers are still relevant. Experimenting with video in print publications = like Entertainment Weekly is but one of the ways certain magazine segmentswill hold onto their targets and satisfy their advertisers. And while P&G shut down its 72-year-old TV soap opera Guiding Light in 2009, they are cranking up the presses with the custom published glossy, Rouge, which expects to reach a whopping 11 million North American households in 2010.
8. Go to the Video: Separate from the Pack
The emergence of viral video rankings in 2009 reflected the mainstreaming of this approach to audience engagement, claims Neisser. While everyone and their branded brother aspired to cut through with aviral hit, surprisingly few found an audience. In 2010, marketers will undoubtedly crank out more of the same while a savvy few will worry less about mass reach and focus more on grass roots appeal, providing content that their core target really wants. B2B marketers in particular will find that using informative videos that transform the complicated into the comprehensible, like Commoncraft’s Plain English videos, will generate quality leads from grateful prospects.
9. Mobile Media: Catching Up at Last
Despite all the hype by this author and others, less than a third of marketers had a budget for mobile in 2009. In 2010, smart phone penetration should rise to at least 25% (from 17% in Q2 ‘09) making it alot easier to deliver a rich mobile experience worthy of consumer attention. Neisser says that the blending of mobile and social apps like Facebook, Loop’d and Twitter has also created a new openness towards this medium. Given the desirable demographics (18-34, good income) of smartphone owners, at minimum, marketers should give strong consideration to creating a mobile friendly website, thus allowing prospects to engage whenever and wherever they happen to be.
10. Be Positive: Attitude is Everything
Neisser says that while honesty is a worthy friend to marketers, don’t forget that almost no one wants to date a Debbie Downer. A recent poll by Adweek/Harris found “relative little enthusiasm and lots of indifference for ads that refer to the downturn.” Even if the economy is slow to recover in 2010, find the silver lining for your customers and prospects with both words and actions. Like the athletes whose positive outlooks and superior skills propel them to victory, so, too, can marketers find success with an upbeat message and an unimpeachable value proposition.
Some are more obvious, others are less-so.
1. Social Media: A Marathon, Not a Sprint
Neisser says that a lot of brands – hoping to become fast friends with their targets – rushed into Facebook and Twitter in the last 24 months without investing sufficient time or resources. In 2010, savvy marketers will increase their commitment to social media by first listening and then offering up a steady stream of engaging content that their fans actually want.
This will be particularly true for B2B brands, only 38% of whom included social media in their 2008 marketing plans (vs. 71% for B2C brands). With one comScore study indicating that brandedsocial media activities can have a multiplier effect on search results, there is a quantifiable rationale for brands to up the social media ante in 2010.
2. Mash-Ups: Taking Inspiration from Biathlons
Neisser predicts that more innovative mash-ups will become standard in 2010. He recalls 2009’s campaign by E.P. Carrillo, a new cigar manufacturer, which created a Twitter and Google Maps mash-up for its “coming soon” site that tracked cigar tweets (http://www.epcarrillo.com/) from around the world. Neisser expects to see more campaigns that glide seamlessly between personal and business, online and offline, mobile and desktop, just like consumers do all the time. Farsighted marketers will bring together formerly disparate elements into a cohesive and self-perpetuating social media experience.
3. App Happy: On Your Mark, Get Set, Go Crazy
Given the success a handful of marketers enjoyed with their “apps” in 2009, Neisser expects a blaze of new entries in 2010. iPhone apps that provide demonstrable utility like Kraft’s iFood Assistant recipe finder, Benjamin Moore’s color matcher and Zipcar’s GPS-based car finder will continue to gain traction. Expect more apps that integrate with other social media like the Gap StyleMixer that allows you to mix and match clothes and share them with friends on Facebook. And don’t forget the non-iPhone universe. The steakhouse Maloney and Porcelli cooked up a humorous and somewhat deviant web-based app at Expense A Steak that extrudes faux expense reports.
4. Measure Up: Track Every Second
With more dollars earmarked for social media, marketers will undoubtedly use new tools to monitor the conversations that are happening with or without them. Neisser claims that Radian6 and Scout Labs emerged in 2009 as two of the leading social media monitoring tools. And while Neisser says these tools are great, each requires a sizeable commitment by the marketer in time of staff. Just ask JetBlue who manages to enhance customer loyalty daily by responding to any and every customer Tweet within minutes, following 117,000 on Twitter, and in the process generating over 1.3 million followers.
5. POV Power: Don’t Just Talk the Talk
Neisser says that while lots of brands raced into social media in 2009, few established true connections with their targets. The reality is that consumers engage with brands that they like on a visceral level and that provide a distinct perspective on the world. Aflac’s Duck quacks up a gaggle of quirky content, including charitable requests that appeal to over 161,000 fans on Facebook and 3,000+ followers onTwitter. Meanwhile, Geico’s Gecko has been left in the social media dust due to its surprisingly dry and unresponsive online voice. Ironically, a brand by definition is a point-of-view that once clearly definedshould guide all communications, social or otherwise.
6. Expose Yourself: Win the Crowd With Honesty
Neisser argues that the emergence of several “tell all” consumer-created sites signals the arrival of a new era of honesty and transparency – especially for brands targeting those under 35. Sites like fmylife.com,textsfromlastnight.com and MyParentsJoinedFacebook.com reflect a generation willing to bare and share all without the least trepidation. Even the emergence of “Untag Mondays” speaks to the socially acceptable norm of posting embarrassing content that one might not want a parent or employer to see. Marketers that share this sense of honesty, that admit mistakes and address shortcomings in real-time willfind a youthful army of comrades willing to do their bidding. As Comcast discovered, this kind of honesty can even transform a PR nightmare into an industry-leading customer service.
7. Hold the Presses: Major Comebacks are Possible
Though a 50% decline in ad pages certifies 2009 as the worst year in its history, don’t write off print as a viable media channel just yet. Neisser claims that more than 80% of US consumers still subscribe to at least one magazine and 83% believe newspapers are still relevant. Experimenting with video in print publications = like Entertainment Weekly is but one of the ways certain magazine segmentswill hold onto their targets and satisfy their advertisers. And while P&G shut down its 72-year-old TV soap opera Guiding Light in 2009, they are cranking up the presses with the custom published glossy, Rouge, which expects to reach a whopping 11 million North American households in 2010.
8. Go to the Video: Separate from the Pack
The emergence of viral video rankings in 2009 reflected the mainstreaming of this approach to audience engagement, claims Neisser. While everyone and their branded brother aspired to cut through with aviral hit, surprisingly few found an audience. In 2010, marketers will undoubtedly crank out more of the same while a savvy few will worry less about mass reach and focus more on grass roots appeal, providing content that their core target really wants. B2B marketers in particular will find that using informative videos that transform the complicated into the comprehensible, like Commoncraft’s Plain English videos, will generate quality leads from grateful prospects.
9. Mobile Media: Catching Up at Last
Despite all the hype by this author and others, less than a third of marketers had a budget for mobile in 2009. In 2010, smart phone penetration should rise to at least 25% (from 17% in Q2 ‘09) making it alot easier to deliver a rich mobile experience worthy of consumer attention. Neisser says that the blending of mobile and social apps like Facebook, Loop’d and Twitter has also created a new openness towards this medium. Given the desirable demographics (18-34, good income) of smartphone owners, at minimum, marketers should give strong consideration to creating a mobile friendly website, thus allowing prospects to engage whenever and wherever they happen to be.
10. Be Positive: Attitude is Everything
Neisser says that while honesty is a worthy friend to marketers, don’t forget that almost no one wants to date a Debbie Downer. A recent poll by Adweek/Harris found “relative little enthusiasm and lots of indifference for ads that refer to the downturn.” Even if the economy is slow to recover in 2010, find the silver lining for your customers and prospects with both words and actions. Like the athletes whose positive outlooks and superior skills propel them to victory, so, too, can marketers find success with an upbeat message and an unimpeachable value proposition.
Monday, 2 November 2009
Demographics are dead..
It's funny how the TED Talks seem to magically answer the questions that are going around in your head.
I've been thinking lately, as we work more and more on 'content' briefs, that the traditional approach of developing a proposition to connect a brand + a story with its intended audience just doesn't work here. Different people connect with stories in different ways, depending on who they are, what they're into, what they've experienced themselves + what they're looking for.
Novelist Chimamanda Adichie talks about the temptation to form an opinion on a person or a place based on just one aspect of its being. A person, a place, a situation cannot be described by just 'one story'. It is what it is because of the multiple stories that have shaped it.
By taking the time to appreciate the many stories that surround who we're talking to will help us understand how we are all different, instead of how we are similar. Afterall, everyone is unique + wants to be seen as an individual, not as part of a demographic group.
So rather than transmitting a single message designed to appeal to a large audience based on just one aspect of their being, we can instead engage all sorts of people in different ways, through the various aspects of the story we're telling. Enabling them to interpret it in their own way, take what they want from it, share their thoughts, debate, hypothesise - and ultimately demonstrate their individuality- all of which allow us to connect with them on a much deeper level.
Monday, 26 October 2009
86% of brands plan to engage with original content
Good news!
An article over at at e-marketer shares the results of a survey undertaken by King Fish Media which reports that 86% brands are planning on creating original content with which to engage their audience, with 74% believing it to be more effective at generating ROI than traditional advertising.
In addition to this, brands now believe the best ways to communicate with prospective leads + customers are their corporate website (75%), social media (73%), custom content + media (70%) + face-to-face events (69%).
An article over at at e-marketer shares the results of a survey undertaken by King Fish Media which reports that 86% brands are planning on creating original content with which to engage their audience, with 74% believing it to be more effective at generating ROI than traditional advertising.
In addition to this, brands now believe the best ways to communicate with prospective leads + customers are their corporate website (75%), social media (73%), custom content + media (70%) + face-to-face events (69%).And in line with this, e-marketer + almost everything else I've read today seems to talking about the importance of measuring the ROI of social media. And not just the non-financial intangiable return, or even against digital sales; but most importantly how we can measure its impact on offline sales.
Olivier Blanchard talks about this at length over here. And Coca-Cola's Carol Kruse shares a little about their aggressive digital plans for the future + how they plan to measure its affect on sales over here.
Friday, 16 October 2009
CLICK HERE to tell our global leaders you're ready to commit to a global climate change deal
tcktcktck talks about all things climate change + in the run-up to COP15 (the United Nations Climate Change Conference), it's asking us to submit our names to say that we're ready for the global leaders to sign an ambitious, fair + binding deal that means the world is committed to a plan which will hopefully turn the climate change problem around.
Please take a few mins to leave your name + then tell all your friends.
They're currently at 2.2m names + have until December to get as many names as possible. Go, go, go!
Source: You Might Like This
Tuesday, 13 October 2009
Piano stairs make it fun to be green!
This is great. What an exciting world this would be if we created a fun alternative to everything that negatively impacts the environment..
Source: Do the green thing
Source: Do the green thing
Friday, 25 September 2009
We're happy to be working with..Change for Climate Change
We've recently started working with new charity, Change for Climate Change.
This is very exciting for us because, for once, this is a climate change initiative that feels like it will work! This is because it understands that it's only when business and industry change their bad habits that this problem ever has a chance of going away. And with this in mind Change for Climate Change wants to harness the power of consumers all over world to inspire that change..since it's the consumers who drive industry.
More about Change for Climate Change at their blog over here. Unfortunately they don't have a website at the moment (we're still working on it)! But this post talks about how they've recruited their first partner, David Lloyd Leisure. And how together they have created a project called The David Lloyd Lefini Project which will empower their members to help fight the impact of deforestation across the world.
Watch this space for news of CFCC's lovely new website coming soon.
Wednesday, 23 September 2009
Take 3D pics + vids with Fulifilm's new 3D camera!!
Just spotted this on Mintel..how very exciting!
As 3-D cinema offers an alternative to the download culture, 3-D cameras might offer manufacturers respite from the threat of phones.
Fujifilm is launching a camera which takes 3D video and photos, without recourse to special glasses. The FinePix REAL 3D W1 launches in the UK this month.
Its integrated processor creates an image from using two slightly different angles and as such harks back to the pioneers of sterescopics. Images can be vied on the camera’s LCD screen or shared on the FinePix REAL 3D V1 photo frame monitor or as prints on special lenticular sheets.
Source: Mintel, 22 September '09
As 3-D cinema offers an alternative to the download culture, 3-D cameras might offer manufacturers respite from the threat of phones.
Fujifilm is launching a camera which takes 3D video and photos, without recourse to special glasses. The FinePix REAL 3D W1 launches in the UK this month.
Its integrated processor creates an image from using two slightly different angles and as such harks back to the pioneers of sterescopics. Images can be vied on the camera’s LCD screen or shared on the FinePix REAL 3D V1 photo frame monitor or as prints on special lenticular sheets.
Source: Mintel, 22 September '09
Tuesday, 22 September 2009
Happy Birthday Lee!
It's Lee's birthday today - happy birthday Lee!
Lee is our Creative Director + it seems we only ever blog about his birthdays which is odd?! I think it's because as one of the more mature members of MWorks we have to look after the old guy.
The question is..will he remove his jacket for the occasion? It's not looking too promising at the moment, but there are still 1.5 hours of the working day left.
Til next year xx
Lee is our Creative Director + it seems we only ever blog about his birthdays which is odd?! I think it's because as one of the more mature members of MWorks we have to look after the old guy.
The question is..will he remove his jacket for the occasion? It's not looking too promising at the moment, but there are still 1.5 hours of the working day left.Til next year xx
Tuesday, 15 September 2009
Who Killed Summer? - all is revealed TONIGHT!
It's been a long, hot summer for the Who Killed Summer? contestants. And for the most part it's been amazing fun rockin' up at festivals like Benicassim, the Croatia Garden Festivals + Relentless Boardmasters - they've met their idols, made new friends + some among the group have even reached more intimate levels of friendship!!
But recent events have seen the best summer ever turn into their worst nightmare..
It turns out that ex-junkie Tete's new boyfriend was actually paid by a warped blogger going by the name of David Hampton to seduce her and get her back on drugs. He also revealed pictures of sweet virgin Claire dragging a virtual stranger into a hotel room, destroying her relationship with her boyfriend. What sort of a weirdo would do this?
This is all just scratching the surface, but David Hampton fills in the gaps perfectly over here.
All will become clear tonight though. David Hampton sent each of the contestants a Facebook invite to meet him on a boat just off the Sussex coast..sounds a little fishy to me! They've all accepted, so all we can do now is sit back and watch as the mystery unfolds across 3 episodes going live tonight at 8pm, 9pm and concluding at 10pm over at www.wks09.com.
The Who Killed Summer? Facebook fan page will also be buzzing with activity as it works with fans to get to the bottom of this sinister storyline.
Who Killed Summer? is a collaboration between MWorks, Hideous Productions + Big Balls Films (the guys behind Kate Modern + Nokia's Somebody Else's Phone) + is sponsored by Vodafone. The depth + breadth of this combined expertise has delivered an online drama that demonstrates TV-quality production values, (properly) exploits the potential of social media to engage its audience, and allows people to watch it in (almost) real time, for the first time.
But recent events have seen the best summer ever turn into their worst nightmare..
It turns out that ex-junkie Tete's new boyfriend was actually paid by a warped blogger going by the name of David Hampton to seduce her and get her back on drugs. He also revealed pictures of sweet virgin Claire dragging a virtual stranger into a hotel room, destroying her relationship with her boyfriend. What sort of a weirdo would do this?
This is all just scratching the surface, but David Hampton fills in the gaps perfectly over here.
So needless to say, the whole group is hugely disturbed at how close David Hampton has been getting to them...and since finding out that David Hampton isn't even his real name + that he's in fact using the name of a dead conman, most are now convinced that David Hampton is one of them. He just couldn't have got hold of certain pictures and information any other way. This has led them to turn on each other and all the while David Hampton continues to twist the knife.
All will become clear tonight though. David Hampton sent each of the contestants a Facebook invite to meet him on a boat just off the Sussex coast..sounds a little fishy to me! They've all accepted, so all we can do now is sit back and watch as the mystery unfolds across 3 episodes going live tonight at 8pm, 9pm and concluding at 10pm over at www.wks09.com.
The Who Killed Summer? Facebook fan page will also be buzzing with activity as it works with fans to get to the bottom of this sinister storyline.
Who Killed Summer? is a collaboration between MWorks, Hideous Productions + Big Balls Films (the guys behind Kate Modern + Nokia's Somebody Else's Phone) + is sponsored by Vodafone. The depth + breadth of this combined expertise has delivered an online drama that demonstrates TV-quality production values, (properly) exploits the potential of social media to engage its audience, and allows people to watch it in (almost) real time, for the first time.
Subscribe to:
Posts (Atom)
