MWorks wins ISP Gold

We recently took home (well, to the office – like most agencies it sometimes feels like we live there!) a Gold award for Best Art Direction from the Institute of Sales Promotion (ISP) Awards held here in London.

The work in question was a simple yet spot-on execution for Samsung’s Genio White handset in the O2 channel, which created great cut-through in a cluttered high street at Halloween.

You could say we’re so happy it scares us... But seriously, the team are all very proud of the campaign and a Gold ISP is an amazing result. Big pats on the back all round at MWorks HQ!