The Mobile Marketing Association (MMA) announced the winners of its Fifth Annual Global Mobile Marketing Awards on 17th November in Los Angeles.
These awards recognise companies and their campaigns across the globe for spearheading the adoption of the mobile channel for marketing purposes. Winners are selected by a commitee of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.
And we won!
Who Killed Summer? won Best Mobile Campaign Overall in a three-way tie with TIM Father's Day + UPS Jobs.
It also won the award for Cross-Media Integration Campaign (Europe, Africa + Middle East).
Amazing stuff!
Who Killed Summer? is an online drama that took place across the summer set against the backdrop of the European festival scene + targeted at a young, hyper-connected audience. Sponsored by Vodafone, Who Killed Summer? is a collaboration between MWorks, Hideous Productions and Big Balls Films, with OMD and Cake responsible for the media campaign and project co-ordination respectively.
Thursday, 19 November 2009
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