Double MMA award win for Who Killed Summer?

The Mobile Marketing Association (MMA) announced the winners of its Fifth Annual Global Mobile Marketing Awards on 17th November in Los Angeles.

These awards recognise companies and their campaigns across the globe for spearheading the adoption of the mobile channel for marketing purposes. Winners are selected by a commitee of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

And we won!

Who Killed Summer? won Best Mobile Campaign Overall in a three-way tie with TIM Father's Day + UPS Jobs.

It also won the award for Cross-Media Integration Campaign (Europe, Africa + Middle East).

Amazing stuff!



Who Killed Summer? is an online drama that took place across the summer set against the backdrop of the European festival scene + targeted at a young, hyper-connected audience. Sponsored by Vodafone, Who Killed Summer? is a collaboration between MWorks, Hideous Productions and Big Balls Films, with OMD and Cake responsible for the media campaign and project co-ordination respectively.

Who Killed Summer? LIVE! LIVE! LIVE!

After a mere 2 years in development (!), Who Killed Summer? is finally live!

Visit the site, watch the first episode, tell us what you think? We're desperate to know.

Who Killed Summer? launches tomorrow

Finally! Our 'baby' is fully formed + ready to meet the rest of the world. It's been a long time in the making, but after 2 years (!) of hard work, countless documents, some laughs, many tears and medium-sized palpitations, Who Killed Summer? is to launch tomorrow.

Who Killed Summer? is a collaboration between MWorks / EI, Hideous Productions + Big Balls Films (the guys behind Kate Modern + Nokia's Somebody Else's Phone) + sponsored by Vodafone. The depth + breadth of this combined expertise has delivered an online drama that demonstrates TV-quality production values, (properly) exploits the potential of social media to engage its audience, and allows people to watch it in (almost) real time, for the first time.

So what is it?

At 8pm on Thursday you'll meet 6 young, hot music lovers from across Europe brought together by Vodafone for the summer of their lives. They'll hit the hottest gigs, the best festivals and the wildest parties, capturing content on their mobiles, while a film crew records every intimate moment in high definition.

..it should make for the most amazing summer ever, but will it?