Paying in spiders?!

With recession looming, why not save money by paying in spiders? PLEASE PLEASE READ THE WHOLE THING HERE

Google Android vs. Mobile Mac OS X

An extremely thorough + very useful article here comparing the 2 operating systems..

We're watching..

Vodafone Live Guy.

I like this. Vodafone has sent 'Live Guy' on a tour of the UK - stopping in a number of cities to give away a Netbook (with built-in mobile broadband) to the first person to find him in each location.

From today he'll be leaving clues as to his whereabouts within his various online environments including his Twitter feed, Facebook, YouTube + Google Picasa. His updates also feed into his blog housed at the campaign microsite, with highlights shown on the homepage.

The campaign is pushing Vodafone's mobile broadband product. And with mobile internet EVERYWHERE right now I like that it creatively demonstrates the benefits in an exciting + innovative way, interacting with people online as well as in the real world.

I WILL find him when he comes to London on the 28th..

Faris at Interesting on MASH-UPS

I'm fast becoming a HUGE Faris fan. At the risk of simplifying the content of this great presentation, Faris talks about mash-ups (the subject du jour in the MWorks office) + how everything is actually a mash-up, including our very selves. There's certainly loads in here for us to steal + combine with the other stuff we steal to create presentations to show our clients to explain why they should let us combine stolen things on their behalf.

This link takes you to a page which is effectively a mash-up of a video of Faris presenting at Interesting NY, with the presentation itself. Haha.

Thanks Faris.

President Obama: got the www factor

Come Nov 4th the world will toast the appointment of Barack Obama as the new president of the USA. his victory will come not just as a result of his vision for change, youth, vigour, everyman appeal, love of plumbers and bob the builder catchphrase but because of his highly sophisticated and widespread online, mobile and social media campaign. there's a lesson here for dave & gord for sure...but also for anyone who wants to reach, engage and convince an audience online.

Understandably all roads lead to and from the obama website which is returned confidently on any search, swiftly followed by youtube, wikipedia, myspace, flickr and facebook ....so the lad certainly knows his way round SEO & social media although his $600m campaign budget probably helped nudge him up the google rankings he still managed to find time to tell me where the nearest polling station is and start a food fight.

Much to the delight of his fans he also manages his blog and microblog on twitter as well as all his pictures, videos and speeches which are streamed, linked or podcasted all over the world wide park.

Clearly the guy's a net generation dream...added to this is a plethora of apps and gizmos to download or just muck around with...lunchtime highlights include tax calculator, 'my obama' online tool box but best of all is obama mobile which has no less than 20 ringtones (all dreadful) an iphone app and downloadable album....In the face of all this new fangled interwebbing does the mccain campaign featuring my daddy books and commemorative plates really cut the mustard?

The World in 2010

A great film from Faris Yakob on the world in 2010, explaining how with mobile technology evolving so rapidly, the internet will soon infiltrate every aspect of how we communicate in the real and virtual worlds and how soon there will be no difference between online and offline.

It explores how content will become so vast that people will no longer search, but will rely on recommendations from others within their niche groups..suggesting how brands might react to ensure they get noticed.


2010: Entertainment and Communication from Faris Yakob on Vimeo.

The TEEN commandments for brands wanting to 'do digital'

An interesting and insightful post at Ruby Pseudo which quashes many assumptions about how youth use digital