Vodafone Live Guy.I like this. Vodafone has sent 'Live Guy' on a tour of the UK - stopping in a number of cities to give away a Netbook (with built-in mobile broadband) to the first person to find him in each location.
From today he'll be leaving clues as to his whereabouts within his various online environments including his Twitter feed, Facebook, YouTube + Google Picasa. His updates also feed into his blog housed at the campaign microsite, with highlights shown on the homepage.
The campaign is pushing Vodafone's mobile broadband product. And with mobile internet EVERYWHERE right now I like that it creatively demonstrates the benefits in an exciting + innovative way, interacting with people online as well as in the real world.
I WILL find him when he comes to London on the 28th..
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