Come Nov 4th the world will toast the appointment of Barack Obama as the new president of the USA. his victory will come not just as a result of his vision for change, youth, vigour, everyman appeal, love of plumbers and bob the builder catchphrase but because of his highly sophisticated and widespread online, mobile and social media campaign. there's a lesson here for dave & gord for sure...but also for anyone who wants to reach, engage and convince an audience online.Understandably all roads lead to and from the obama website which is returned confidently on any search, swiftly followed by youtube, wikipedia, myspace, flickr and facebook ....so the lad certainly knows his way round SEO & social media although his $600m campaign budget probably helped nudge him up the google rankings he still managed to find time to tell me where the nearest polling station is and start a food fight.
Much to the delight of his fans he also manages his blog and microblog on twitter as well as all his pictures, videos and speeches which are streamed, linked or podcasted all over the world wide park.
Clearly the guy's a net generation dream...added to this is a plethora of apps and gizmos to download or just muck around with...lunchtime highlights include tax calculator, 'my obama' online tool box but best of all is obama mobile which has no less than 20 ringtones (all dreadful) an iphone app and downloadable album....In the face of all this new fangled interwebbing does the mccain campaign featuring my daddy books and commemorative plates really cut the mustard?
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