An interview with our Tom about Who Killed Summer?

Brand-e.biz interviewed MWorks MD, Tom Thirlwall about our current online drama, Who Killed Summer? You can see the whole thing over here.

And you can watch Who Killed Summer? over here. Is good!

BK'S DOUBLE WHOPPER

It doesnt feel very PC today to be talking about a fast food outlet that has amused...but here we go with 2...and they're both from the purist's favourite....Burger King.
Firstly, its their brilliant facebook promotion which puts a whole new spin on their age old need to punt whoppers to us sedantry burgerphiles http://www.whoppersacrifice.com/ its simple enough just ditch ten 'friends' from your facebook (I have 122 to lose so watch out Morgan Spurlock) and you get a free whopper. Genius! taps into the new year need to get rid of unwanted friends and eat more burgers. Big tick against my resolutions.
Secondly, the burger flipping monarch has launched 'Flame' a perfume for men who want to smell like their favourite burger http://uk.truveo.com/Burger-Kings-Flame-Perfume/id/2340013654 now this is a real 'why didn't i think of that?' for years i've been content to go home smelling of lesser brands such as 'kebab, pour homme' and 'eau de saveloy'.
I look forward to the golden arched reponse, hopefully its a McNugget roomspray.

sometimes you can't bake it on your own

The recipe said they were 'easy to make'. Lee our OCD CD said they were easy to make. The name itself 'gingerbread' suggests ease, ginger + bread. So why is it that my battalion of gingerbread reindeer & stars took every ounce of pastry cheffing nouce that I have? and why did I end up burning my first batch even though I was sat in front of the oven looking in like an expectant father?

Most of my effort actually went into collaring people into helping so my thanks go to Kirsty & Lee for allowing me to disturb their precious Sundays, my sister for her patience & kitchen and finally my trusted side-kick and sous chef Joseph, who began by being mildly distruptive but ended up being a vital aide, confidente and quality controller.

happy homebaking christmas to one and all!

President Obama: got the www factor

Come Nov 4th the world will toast the appointment of Barack Obama as the new president of the USA. his victory will come not just as a result of his vision for change, youth, vigour, everyman appeal, love of plumbers and bob the builder catchphrase but because of his highly sophisticated and widespread online, mobile and social media campaign. there's a lesson here for dave & gord for sure...but also for anyone who wants to reach, engage and convince an audience online.

Understandably all roads lead to and from the obama website which is returned confidently on any search, swiftly followed by youtube, wikipedia, myspace, flickr and facebook ....so the lad certainly knows his way round SEO & social media although his $600m campaign budget probably helped nudge him up the google rankings he still managed to find time to tell me where the nearest polling station is and start a food fight.

Much to the delight of his fans he also manages his blog and microblog on twitter as well as all his pictures, videos and speeches which are streamed, linked or podcasted all over the world wide park.

Clearly the guy's a net generation dream...added to this is a plethora of apps and gizmos to download or just muck around with...lunchtime highlights include tax calculator, 'my obama' online tool box but best of all is obama mobile which has no less than 20 ringtones (all dreadful) an iphone app and downloadable album....In the face of all this new fangled interwebbing does the mccain campaign featuring my daddy books and commemorative plates really cut the mustard?

“iPhone killer”

..the laziest headline of 2008?

Once more we have an exciting round of new mobile products that have taken the years of sweat and tears to develop and still the best that journalist can come up with is ‘brand x announces iphone killer’

By my reckoning there are at least 5 current handsets in the frame for the forthcoming murder of the iphone, after the last round of assassination attempts failed…the 3 prime suspects being:

NOKIA 5800


















SAMSUNG OMNIA




















..AND OF COURSE THE GOOGLE PHONE

The reality is that there will be no death, fatal wounding or hospitalisation of the iphone, just an incredible choice for us punters as to how our mobile media devices will look and feel. The only death, hopefully, will be that of a very tired headline.

Tom Thirlwall