Panasonic creates CES buzz using influencial bloggers

Panasonic recruited a team of influencial tech bloggers to help create buzz online around the products they showcased at this year's CES.

It's great to see that brands are starting to understand that to encourage conversations online around their brand and products, they need to work with those with the most influence and reach. And it seems like brands are feeling more comfortable about relinquishing a certain amount of control too, which is absolutely essential since it's not about 'controlling' conversations online, but kicking them off, fuelling them, listening and contributing. This is something that brands simply MUST get their heads around, because conversations about them are happening online with or without them - this is explained very well here.

For Panasonic this approach resulted in a strong presence across Twitter, various highly regarded tech blogs, forums and other social media environments across this period.

See the 'work' section of the MWorks site to see an example of a similar campaign we ran for Creative and Cultural Skills last year.