This ad for Veet may well have been seen by every office worker across the world by now, but if you missed it we wanted to be the first to show you.
It demonstrates a one-off creative opportunity seized perfectly in a nutshell.
Successfully ambushing a huge audience whose minds are tuned in closely to Obama's inauguration, it's a flawless creative combo of timing, relevance and universally amusing innuendo. It also demonstrates how creativity and commercial sense can live very happily together, because as well as people actually getting the joke, the product benefit couldn't be clearer. Ahem.
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